Market surveys--where you actually speak to members of your target audience--are an important part of market research. You can choose to hire a company to do it for you, but conducting the interviews yourself will most likely give you a much better idea of the needs of your target audience and will provide you with insights that you might not otherwise have gathered.

Types of marketing surveys:
  • Qualitative and quantitative
  • telephone interviews
  • direct-mail interviews and fax/e-mail interviews